arrow_back Back to blog
about 2026-03-31

Why We Built Intervalla

Too many interval timers are cluttered, ad-heavy, or weirdly complicated. We built Intervalla because we wanted something simpler and better to train with.

We did not build Intervalla because the world desperately needed another app.

We built it because we kept reaching for interval timers that were almost useful, then getting annoyed the moment a workout actually started.

Some had loud, messy interfaces. Some buried the basic setup behind too many taps. Some were clearly designed around ads and upgrades first, and training second. A few tried to do everything at once and ended up being weirdly slow at the one job they were supposed to do.

That kept bothering us, so eventually we made the timer we wanted to use ourselves.

What Was Wrong With the Ones We Tried

Most interval timers seemed to fall into one of two buckets.

The first bucket was the ad-driven apps. They technically worked, but they also squeezed in banner ads, popups, or premium nags in places where you really do not want distractions.

The second bucket was the everything-app. Timer, workout planner, meal tracker, social feed, coaching platform, maybe a motivational quote for good measure. The result was usually the same: too much friction just to start a set.

That is the part we could never get past. When you're already out of breath, even a little interface clutter feels like a lot.

What We Wanted Instead

The goal was not to build the biggest interval timer. It was to build one that felt good to use in the middle of a workout.

That led to a pretty short list:

  • Timing that is accurate and easy to follow
  • Transitions you can hear and see immediately
  • Real training modes people actually use
  • Heart rate visible on the workout screen
  • Saved presets that cut setup time down to one tap
  • No ads, no visual junk, no wandering around the app

Those priorities shaped almost every product decision.

Why The App Looks The Way It Does

Intervalla is intentionally minimal because workouts are already busy enough.

During a session, the screen should tell you what phase you're in, how much time is left, what round you're on, and what your heart rate is if you're wearing a monitor. Anything beyond that has to earn its place.

We also wanted the app to feel readable under stress. Big timer. Clear labels. Strong color changes between phases. You should be able to understand the screen with a quick glance, not a careful read.

That might sound obvious, but a surprising number of timers miss it.

The Features We Actually Care About

Intervalla supports Tabata, AMRAP, and custom intervals because those cover a lot of real training. We would rather do a few modes well than ship a long feature list that nobody enjoys using.

We also made Bluetooth heart rate support a core part of the app instead of an extra buried somewhere in settings. If you train with a chest strap or arm band, your BPM should be visible while the workout is happening, not after the fact.

Saved presets matter for the same reason. Most people are not inventing a brand-new interval structure every day. They tend to repeat the same handful of workouts, and starting those quickly makes the app more useful.

Where We Are Right Now

Intervalla is live today as a web app and on iOS. Android is on the way.

We are still a small team, and that is probably part of why the app feels the way it does. We have been pretty strict about keeping it focused.

If you've tried interval timers before and found them distracting, bloated, or just irritating in small ways, give Intervalla a try. We built it to stay out of the way once the workout starts.